Journal of Integrated Cultural Studies
JICS Vol. 1, No. 1, 2026, pp.104-114.
Print ISSN: 3105-840X; Online ISSN: 3105-8418
Journal homepage: https://www.icsjournal.com
DOI：Https://doi.org/10.64058/JICS.26.1.10
新世纪粤港澳俗文学跨媒介传播与接受研究
摘要：粤港澳俗文学在新世纪进入了新的发展形态，在跨媒介传播、民间传播和国际传播这三个传播语境进行了升级与创新，实现了俗文学在当下的有效传播。粤港澳俗文学不断向电视、手机、电脑以及各类移动终端等传播渠道迁移，最终形成了如今多屏并存、融媒发展的跨媒介传播格局。在民间传播中，俗文学致力于唤起共鸣、增强互动、取悦大众，在国潮化传统俗文学的同时以新的媒体语言和创作方式再造新世纪的对话与存在逻辑。粤港澳俗文学的特殊性还在于依托广州、香港和澳门等重要城市，扩大文化产业输出，“借船出海”，助推中国俗文学“走出去”。
关键词：粤港澳；俗文学；传播；跨媒介；文化出海
作者简介：骆江瑜，暨南大学博士后，研究方向为中国现当代文学。电邮：807089837@qq.com。凌逾（通讯作者），华南师范大学二级教授，研究方向为跨界文学研究。电邮：lingyu08@163.com。
Title: Study on the Dissemination and Reception of Popular Literature in Guangdong, Hong Kong and Macao in the 21st Century
Abstract: In the 21st century, Cantonese, Hong Kong and Macao popular literature has entered into a new form of development, and has been upgraded and innovated in the three communication contexts of cross-media communication, folk communication and international communication, so as to realize the effective dissemination of popular literature in the present time. Cantonese, Hong Kong and Macao popular literature have continuously migrated to television, cell phones, computers and various types of mobile terminals, ultimately forming the present cross-media communication pattern of multi-screen coexistence and integrated media development. In folklore dissemination, popular literature is committed to evoking resonance, enhancing interaction, and pleasing the public, and recreating the logic of dialogue and existence in the new century with new media languages and creative methods while nationalizing traditional popular literature. The specificity of popular literature in Guangdong, Hong Kong and Macao also lies in the fact that it relies on important cities such as Guangzhou, Hong Kong and Macao to expand the export of cultural industries, “borrowing the ship to go to sea”, and boosting the “going out” of Chinese popular literature.
Keywords: Guangdong-Hong Kong-Macao Greater Bay Area; Popular Literature; Dissemination; Transmedia; Culture Goes to Sea
Author Biographies: Luo Jiangyu, Postdoctoral Fellow at the College of Liberal Arts, Jinan University, specializing in Chinese Modern and Contemporary Literature. E-mail: 807089837@qq.com. Ling Yu (Corresponding author), Second-grade Professor, South China Normal University, specializing in cross-border literary studies. E-mail: lingyu08@163.com.
Received: 21 Jan. 2026 / Revised: 2 Mar. 2026 / Accepted: 02 Apr. 2026 / Published online: 30 Apr. 2026 / Print published: 30 May 2026.
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